How Twitter can Help you?

Twitter as a social media tool has several advantages. It limits you to 140 characters—as a writer it expects you to be as succinct as possible and gives you access to a wealth of information. An essential requirement of good writing. It also matches the temperament of the modern web surfer who does not want to spend much time reading long messages.
Once you connect to a reasonable number of people you can use it to direct people to your business or service or article. The informal way in which Twitter allows people to connect makes it a perfect tool for promoting your business. There is no compulsion to follow all the people who are following you. It offers you the choice of following those you want to. Which essentially cuts out the process of formal introductions.
The multiple options that Twitter offers to its users has made it the latest media buzz. Today open any periodical or watch a news show and they offer you the option of voting on Twitter. 

 Who follows Twitter? 

With over 60,000 million registered users, Twitter’s potential to reach out to people is limitless. If you are looking for a job or if you are searching for information. Twitter comes to your aid. All the latest news updates come from twitter and even seasoned media professionals gather information from Twitter.

Most people who are Twitter addicts go there either to gather information or to share information. They are usually looking for new ideas, services, offers, and opportunities. Make sure you make your business a part of this exchange. This gives you a chance to grow your business as well as improve it.
Why do businesses use Twitter?
Businesses use Twitter for different purposes. Some use it as a marketing tool while others use it for customer service. Even news is disseminated via Twitter. Mid-sized or small businesses are also using Twitter to reach out to their target customers. Twitter may not directly bring readers to your website but it may help in communication. You may learn what is missing in your website. Why is the traffic elsewhere or what is the hottest topic being discussed. 

How can you use Twitter to further your business?

1) You can directly promote your business through your tweets.
2) Follow influential people in your industry who post information or links to useful resources.
3) Ask for help and offer help to establish your credibility.
4) Post links to your website or blog. Do this occasionally.
5) Keep up with the latest trends in your industry.
6) Network with fellow professionals as well as like-minded people. Offer value to business prospects, to get noticed. 

How should you tweet to gain the maximum advantage?

Be knowledgeable about your subject or business. Just sending out links doesn’t engage people. Unless you can explain to people what you are talking about in a simple manner, you are unlikely to strike a chord with them.
Be a good listener. Careful listening will help you in gauging what people seek and then you can pitch in your information accordingly.
The standard case of Ashton Kutcher landing a role for Two and Half Men, is now known to all. His strong social media presence helped him land that role.
Like all other social media, building a relationship on Twitter helps. Offer them something so that they think you are worth following.